Causal Modeling in Marketing
Wiley Encyclopedia of ManagementPublished 21 January 2015
Francisco J. Martínez‐López, Juan Carlos Gázquez‐Abad
Citations45
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Abstract
Abstract Causal modeling is delimited by Bagozzi (1980, p. 83) as “a broad general term for a diversity of scientific approaches dealing with the representation of cause and effect.”
Keywords
Computer ScienceBusiness, Management and Accounting
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