Akzeptanz mobiler Bezahlverfahren in Deutschland

Abstract

The avaiability of wide accepted mobile payment procedures is an important condition for the business profit of mobile commerce offers in the B2C area. Based on a bundle of acceptance criterias an empirical analysis of customer sight on mobile payment procedures was executed at the end of 2002 by the authors. There were three primary objectives: to disclose reasons for using or refusal, to find out the relevance of different acceptance criterias as well as to indentify the importance of several acceptance criterias. Furthermore characteristic degrees of selceted criterias were evaluated and the potential users of payment procedures considered. The contribution presents basical results of the study and deviate first conclusions and managerial implications.