Personal values and gift-giving behaviors: A study across cultures
Generate an AI Snapshot to get a quick, structured summary of this paper.
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
The linkage between gift-giving behaviors and personal values was investigated in this study. Two hundred and forty students from the United States and 82 Oriental students were surveyed, utilizing the List of Values scale and two gift-giving scales (amount of gift giving and effort involved in gift selection). The two hypotheses assessed were confirmed: Individuals in active, social value segments reported higher levels of gift giving, as well as greater exertion of effort in gift selection, than did individuals in passive, nonsocial value segments. These relationships existed in both cultures studied (the United States and the Oriental culture).