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Diffusion of Innovations: Modifications of a Model for Telecommunications

Published 1 January 1995
Everett M. Rogers
Citations740

Abstract

The purpose of this essay is to explain the main elements in the diffusion of innovations model, and to apply them to the special case of the diffusion of new telecommunications technologies like fax, E-mail, mobile telephones, INTERNET, and others.

Keywords

Decision SciencesBusiness, Management and Accounting