Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion
Marketing SciencePublished 10 December 2010
Sinan Aral
Citations208
SJR quartileQ1
SJR score7.54
SNIP2.65
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TL;DR
Five broad directions for future research on social influence and opinion leadership that could, if appropriately addressed, dramatically improve how the authors conceptualize and manage social contagions in a variety of domains are suggested.
Abstract
Isuggest five broad directions for future research on social influence and opinion leadership that could, if appropriately addressed, dramatically improve how we conceptualize and manage social contagions in a variety of domains.
Keywords
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