International hotel franchise relationships ‐ UK franchisee perspectives

Abstract

Provides insights into the nature of relationships between UK hotel franchisees and their international franchisors, and shows how operating systems and service provision are adapted to take into account local management views. Identifies a process between the principals, termed “attunement”, which involves three core variables. The first involves the franchisee rejecting on the basis of culture and industry convention (in the host country); the second involves the franchisee selecting managerial techniques, concepts and operating systems; while the third involves the franchisee aligning because of contractual and customer insistence factors.