Responsiveness of Drug Store Sales to Shelf Space Allocations
Journal of Marketing ResearchPublished 1 November 1969
Jeffrey A. Kotzan, Robert V. Evanson
Citations65
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Sales-to-shelf facing relationships for three drug store products were proven significant in eight chain drug stores over a period of nine to sixteen weeks. Courses of action for the manufacturer and the retailer are defined by the significance of the relationship.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
McGraw-Hill Book CompanyStatistical principles in experimental design.
26,927 Citations1962B. J. WINER
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