A Review of MICE Industry Evaluation and Research in Asia and Australia 1988-1998
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Abstract
Abstract This paper reviews research in the MICE sector from 1988 to 1998 and identifies a number of problems and issues. Current research efforts focus mainly on direct economic impact, with some efforts in Australia to estimate the indirect and induced effects generated by the MICE industry. A more comprehensive research agenda to address the wider management, industrial and technological dimensions is proposed, with an acknowledgment that some research has already been completed in important areas which could provide a model for future research in Asia and Australia. Key Words: Meetingsconventionsincentives and exhibitionsevaluation and research