FIFA World Cup 2006 and its legacy on tourism
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Abstract
This chapter discusses the legacy of the FIFA Football World Cup 2006 and its effects on tourism. First of all, the 'concept of legacy' is defined. The problems of measuring and forecasting tourism legacy are then discussed. Facts are presented which demonstrate that benchmarks and methods for measuring tourism growth triggered by a major football tournament are not relevant for detecting event tourism legacy. Hence, a bottom-up approach is introduced, which identifies the event legacy by evaluating all football World Cup-related changes in the host cities and the host country. These changes are the so called six 'event structures' (infrastructure, knowledge, image, emotions, networks, culture). Many of them change the location factors and may finally affect the perception of a tourism destination in the long-term.