An application of clustering for strategic group analysis
Strategic Management JournalPublished 1 January 1985
Kathryn Rudie Harrigan
Citations360
SJR quartileQ1
SJR score10.18
SNIP3.84
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TL;DR
Taxonomies, factor analysis and clustering are discussed as tools to investigate the structure of competitors within an industry (‘strategic groups’) and an example using cluster analysis is presented as one means of operationalizing this concept.
Abstract
Abstract Taxonomies, factor analysis and clustering are discussed as tools to investigate the structure of competitors within an industry (‘strategic groups’). An example using cluster analysis is presented as one means of operationalizing this concept. Careful definition and selection of the dimensions used to identify the boundaries between strategic groups (their mobility barriers) are particularly crucial in the effective application of analytical tools.
Keywords
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