Factors Affecting the Adoption of E-commerce for the Tourism Industry in Taiwan

This survey reveals that 80% of the travel agencies in the sample have adopted online trading systems, and particularly noteworthy is how the adopters and non-adopters hold different viewpoints on the following factors; “compatibility of adopting innovative technology”, “centralization of organization’, ”organizational scale” and “correctness of website transmission”.

Abstract

The tourism industry has successfully pioneered the adoption of e-commerce with respect to its online trading systems. Given the potential for the tourism industry to impart knowledge to other industries, this study examines the acceptance of online trading systems for travel agencies in Taiwan. According to the results of a literature review, this study uses six critical factors that were identified in the literature review as formative influences on the adoption of e-commerce. These factors are then incorporated into a questionnaire designed to verify empirically the extent of their ability to be generalized. This survey reveals that 80% of the travel agencies in the sample have adopted online trading systems. Particularly noteworthy is how the adopters and non-adopters hold different viewpoints on the following factors; "compatibility of adopting innovative technology", "centralization of organization", "organizational scale" and "correctness of website transmission".