The integration of forecasting and strategic planning
International Journal of ForecastingPublished 1 January 1985
Noël Capon, James M. Hulbert
Citations15
SJR quartileQ1
SJR score2.43
SNIP3.36
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TL;DR
The use of information in companies planning strategically versus those which are not is analyzed to build the case for developing strategic forecasting capability which focuses on a variety of environments, is proactive and interactive, and creates a need for different kinds of data bases and forecasting techniques.
Abstract
The paper analyzes the use of information in companies planning strategically versus those which are not. This contrast is used to build the case for developing strategic forecasting capability which focuses on a variety of environments, is proactive and interactive, and creates a need for different kinds of data bases and forecasting techniques.
Keywords
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