Travel web-site design: Information task-fit, service quality and purchase intention
Tourism ManagementPublished 30 January 2016
Adenekan Dedeke
Citations165
SJR quartileQ1
SJR score4.15
SNIP3.74
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TL;DR
The results indicated that website design influenced perceived product quality and online purchase intentions and the implications for future research and website design are presented.
Abstract
Several studies have explored how buyers form intentions to purchase products online. However, few studies have focused on the role that information-task fit and website design quality exert on perceived service quality and purchase intent. The data used for this study was gathered during experiments conducted on Amazon's Mechanical Turk's crowd sourcing platform. The results indicated that website design influenced perceived product quality and online purchase intentions. The implications of these results for future research and website design are presented.
Keywords
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