The Past, Present, and Future Research of Online Information Search
Journal of Travel & Tourism MarketingPublished 15 February 2004
SooCheong Jang
Citations101
SJR quartileQ1
SJR score2.30
SNIP2.13
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Abstract
SUMMARY Information technology has rapidly developed and accordingly online information search is increasingly important to both travelers and travel marketers. Despite the importance, there has not been given much attention to online information search behavior in the travel and tourism field. To stress the importance and urge researchers in advancing this area of research, this study briefly reviews (1) traditional views of information search, (2) the distinct features of online information search, (3) online benefits to travelers and marketers, and (4) online concerns and opportunities. In addition, potential issues on future research are suggested.
Keywords
Social SciencesBusiness, Management and Accounting
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