An Exploratory Field Study of Web 2.0 in Tourism
Published 15 February 2008
Roland Schegg, Andreas Liebrich, Miriam Scaglione, S.F. Syed Ahmad
Citations78
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TL;DR
Using diffusion of innovations theory, the results show that enterprises having adopted websites early (early adopters and early majority) also lead in the adoption of Web 2.0 technologies.
Abstract
The Web 2.0 concept comprises a second generation of Web-based services, such as social networking sites and wikis, and is becoming an important element in travel planning and buying. This paper adds to Web 2.0 tourism studies, investigating Web 2.0 applications and technologies present with almost 3,000 tourism businesses — destination management organisations, mountain railways, travel agencies and hotel organisations. The low presence of Web 2.0 technologies and applications on tourism enterprise websites suggests that most tourism enterprises are at an early stage in applying Web 2.0 concepts to their businesses. Using diffusion of innovations theory, the results show that enterprises having adopted websites early (early adopters and early majority) also lead in the adoption of Web 2.0 technologies.
Keywords
Social SciencesDecision Sciences
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