Information supply in tourism management by marketing decision support systems

Insight into a successful implementation of a MDSS in tourism is provided based on findings on the analysis of the system's protocol files and discusses the information needs in tourism management.

Abstract

The importance of information and efficient information management is steadily increasing due to the evolution of new technologies and high-capacity storage media but also because growing market dynamics raise information needs. A marketing decision support system (MDSS) can be of particular importance as it supports organizations in collecting, storing, processing, and disseminating information, and in the decision-making process by providing forecasts and decision models (Little, 1979). The following article provides insights into a successful implementation of a MDSS in tourism. Based on findings on the analysis of the system's protocol files, it discusses the information needs in tourism management.