Comparative analysis of tourist motivations by nationality and destinations

Abstract

The objectives of this research were to determine if motivational differences existed between tourists from the same country visiting two different geographical destinations and across those from two different countries visiting the same destination. The analysis of findings was based upon ‘pull’ and ‘push’ motivations of 1872 British and German tourists visiting Mallorca and Turkey in the summer of 1998. A series of cross-tabulations were conducted to test for differences between sub-samples of respondents and self-reported motivations. Content analysis was employed to process qualitative data. Factor analysis and a series of independent t-tests were used to evaluate quantitative data. Findings demonstrated that some tourist motives differed between nationalities and place visited.