Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
Journal of Consumer ResearchPublished 1 March 1985
Lynn R. Kahle, Pamela M. Homer
Citations1,307
SJR quartileQ1
SJR score8.56
SNIP3.32
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory.
Keywords
PsychologyArts and HumanitiesBusiness, Management and Accounting
Journal of Personality and Social PsychologyHeuristic versus systematic information processing and the use of source versus message cues in persuasion.
5,164 Citations1980Shelly Chaiken
Journal of Consumer ResearchCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
4,575 Citations1983Richard E. Petty, John T. Cacioppo +1 more
Medical Entomology and ZoologyAttitudes and Persuasion: Classic and Contemporary Approaches
3,406 Citations1981Richard E. Petty, John T. Cacioppo
Journal of Marketing ResearchThe Impact of Physically Attractive Models on Advertising Evaluations
777 Citations1977Michael J. Baker, Gilbert A. Churchill
Journal of Consumer ResearchMemory and Attentional Factors in Consumer Choice: Concepts and Research Methods
607 Citations1982John Lynch, Thomas K. Srull
Journal of Personality and Social PsychologyCognitive effects of false heart-rate feedback.
542 Citations1966Stuart Valins
Several experiments have now shown that emotional behavior is affected by the experimental manipulation of sympathetic activity, and Schachter (1964) has emphasized the importance of the cognitive effects of internal events.
Journal of AdvertisingThe Credibility of Physically Attractive Communicators: A Review
452 Citations1982W.B. Joseph
Journal of AdvertisingAttitude Change through Visual Imagery in Advertising
245 Citations1980John R. Rossiter, Larry Percy
Pergamon Press eBooksAttitudes and social adaptation : a person-situation interaction approach
115 Citations1984Lynn R. Kahle
Journal of MarketingSelected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements
100 Citations1984Marjorie J. Caballero, William M. Pride
Journal of Personality and Social PsychologyLow adolescent self-esteem leads to multiple interpersonal problems: A test of social-adaptation theory.
82 Citations1980Lynn R. Kahle, Richard A. Kulka +1 more
Journal of Personality and Social PsychologyDemand characteristics in the satiation-deprivation effect on attitude conditioning.
20 Citations1976Monte M. Page, Lynn R. Kahle