Country Image: Halo or Summary Construct?
Journal of Marketing ResearchPublished 1 May 1989
C. Min Han
Citations1,029
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
The author examines the role of country image in consumer evaluations of television sets and automobiles. Specifically, two alternative causal models are developed and tested: (1) the halo model hy...
Keywords
Business, Management and Accounting
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