Canadian Seasonality and Domestic Travel Patterns: Regularities and Dislocations as a Result of the Events of 9/11

Abstract

SUMMARYOn September 11th, 2001 the North American tourism environment changed dramatically as a result of the terrorist events that occurred in New York and Washington D.C. As Canadians watched the events of 9/11 unfold south of the border, the shift in their travel patterns was almost immediate. Using secondary data analysis from the Canadian domestic travel survey, this study reveals the changes in travel behavior that occurred in overall trip characteristics and for different demographic market segments post-September 11. Comparisons are made between actual and expected travel patterns. These findings have implications for disaster recovery marketing strategies in general.