Tourism forecasting: A review of empirical research

Abstract

Abstract Many publications on tourism forecasting have appeared during the past twenty years. The purpose of this article is to organize and summarize that scattered literature. General conclusions are also drawn from the studies to help those wishing to develop tourism forecasts of their own. The forecasting techniques discussed include time series models, econometric causal models, the gravity model and expert‐opinion techniques. The major conclusions are that time series models are the simplest and least costly (and therefore most appropriate for practitioners); the gravity model is best suited to handle international tourism flows (and will be most useful to governments and tourism agencies); and expert‐opinion methods are useful when data are unavailable. Further research is needed on the use of economic indicators in tourism forecasting, on the development of attractivity and emissiveness indexes for use in gravity and econometric models and on empirical comparisons among the different methods.