Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms
Marketing LettersPublished 9 September 2008
James R. Brown, Stephan Grzeskowiak, Chekitan S. Dev
Citations50
SJR quartileQ1
SJR score2.04
SNIP1.23
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Abstract
Opportunism, Coercive influence, Noncoercive influence, Relational norms,
Keywords
Social SciencesBusiness, Management and Accounting
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