Consumer involvement in retail store positioning
Journal of the Academy of Marketing SciencePublished 1 December 1982Open access
Raj Arora
Citations22
SJR quartileQ1
SJR score6.90
SNIP4.39
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Abstract
The concept of consumer involvement in products and issues and its theoretical importance in attitude change strategy have been discussed in the past. This paper reports empirical findings relating to retail store perceptions and preferences, using involvement as a moderator variable.
Keywords
Business, Management and Accounting
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