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Effects of alternative instructional approaches on cross-cultural training outcomes

International Journal of Intercultural RelationsPublished 1 November 1997
Martin J. Gannon, June M. L. Poon
Citations87
SJR quartileQ1
SJR score1.05
SNIP1.51

Abstract

We investigated the (a) effectiveness of cross-cultural training in promoting cultural awareness and (b) differential effects of didactic and experiential approaches on cultural awareness and trainee reaction. MBA students (N = 105) participated in a cross-cultural training program structured to allow for a pretest-posttest experimental design. Participants were randomly assigned to one of three instructional conditions: integrative, video, and experiential (BaFá BaFá). Trained participants reported a significantly higher level of cultural awareness, but there were no significant differences among training conditions on this variable. Experientially-trained participants, however, reacted more positively to the training. Implications of the results and suggestions for future research are discussed.

Keywords

PsychologySocial SciencesBusiness, Management and Accounting