Strategic Orientation of the Firm and New Product Performance
Journal of Marketing ResearchPublished 1 February 1997
Hubert Gatignon, Jean-Marc Xuereb
Citations915
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
thoughts and findings may be communicated to interested readers. The paper should be considered preliminary in nature and may require revision.
Keywords
Economics, Econometrics and FinanceBusiness, Management and AccountingEnvironmental Science
Journal of Marketing ResearchEstimating Nonresponse Bias in Mail Surveys
10,021 Citations1977J. Scott Armstrong, Terry Overton
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies and the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.
Administrative Science QuarterlyArchitectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
8,324 Citations1990Rebecca Henderson, Kim B. Clark
The Journal of FinanceIndustrial Market Structure and Economic Performance.
6,393 Citations1971H. Michael Mann, F. M. Scherer
Journal of MarketingThe Effect of a Market Orientation on Business Profitability
4,254 Citations1990John C. Narver, Stanley F. Slater
Journal of MarketingMarket Orientation: The Construct, Research Propositions, and Managerial Implications
4,038 Citations1990Ajay K. Kohli, Bernard J. Jaworski
Management ScienceCentral Problems in the Management of Innovation
3,736 Citations1986Andrew H. Van de Ven
Administrative Science QuarterlyTechnological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change
3,242 Citations1990Philip C. Anderson, Michael L. Tushman
Journal of Marketing ResearchThe SOCO Scale: A Measure of the Customer Orientation of Salespeople
1,547 Citations1982Robert Saxe, Barton A. Weitz
Journal of Consumer ResearchA Propositional Inventory for New Diffusion Research
1,221 Citations1985Hubert Gatignon, Thomas S. Robertson
International Journal of Research in MarketingDeveloping a market orientation: An organizational strategy perspective
1,216 Citations1992Robert W. Ruekert
Management ScienceDeterminants of Financial Performance: A Meta-Analysis
1,177 Citations1990Noël Capon, John U. Farley +1 more
Journal of MarketingDoes Competitive Environment Moderate the Market Orientation-Performance Relationship?
1,053 Citations1994Stanley F. Slater, John C. Narver
The RAND Journal of EconomicsThe Profitability of Innovating Firms
801 Citations1993Paul A. Geroski, Steve Machin +1 more
Marketing ScienceThe Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
748 Citations1985Erin Anderson
Journal of Product Innovation ManagementAn interim report on measuring product development success and failure
673 Citations1993Abbie Griffin
Journal of Product Innovation ManagementDeterminants of New Product Performance: A Review and Meta‐Analysis
593 Citations1994Mitzi M. Montoya‐Weiss, Roger J. Calantone
Management ScienceMarket Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications
589 Citations1986Glen L. Urban, Theresa Carter +2 more
Journal of MarketingThe Dimensions of Industrial New Product Success and Failure
579 Citations1979Richard G. Cooper
Management SciencePatterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams
573 Citations1992Abbie Griffin, John R. Hauser
Management ScienceProfiles of Product Innovators Among Large U.S. Manufacturers
436 Citations1992Noël Capon, John U. Farley +2 more
Industrial Marketing ManagementPredevelopment activities determine new product success
407 Citations1988Robert G. Cooper
IEEE Transactions on Engineering ManagementA process model for industrial new product development
351 Citations1983Robert G. Cooper
When a Thousand Flowers Bloom: Structural, Collective, and Social Conditions for Innovation in Organization
341 Citations2000Rosabeth Moss Kanter
Industrial Marketing ManagementIdentifying industrial new product success: Project NewProd
335 Citations1979Robert G. Cooper
Addison-Wesley Longman Publishing Co., Inc. eBooksOut of control: the rise of neo-biological civilization
308 Citations1994Kevin V. Kelly
The first phantasmagoric look, not just at the science of spontaneous self-organization, but actually into the phenomenon itself is taken.
Journal of MarketingCompetitive Effects on Technology Diffusion
263 Citations1986Thomas S. Robertson, Hubert Gatignon
Understanding New Markets for New Products
219 Citations2007Deborah Dougherty
Research-Technology ManagementManaging Through Cycles of Technological Change
207 Citations1991Philip C. Anderson, Michael L. Tushman
R and D ManagementThe Strategy‐Performance Link in Product Innovation
139 Citations1984Robert G. Cooper
Journal of Consumer ResearchStandardizing Variables in Multiplicative Choice Models
86 Citations1983Lee G. Cooper, Masao Nakanishi
International Journal of Research in MarketingIndustrial innovation and firm performance: A re-conceptualization and exploratory structural equation analysis
74 Citations1993Praveen K. Soni, Gary L. Lilien +1 more
R and D ManagementOrganisational, technical and marketing antecedents for successful new product development
73 Citations1993Roger J. Calantone, C. Anthony Di Benedetto +1 more
Journal of Product Innovation ManagementNew Product Strategies: What Distinguishes the Top Performers?
64 Citations1984Robert G. Cooper
Journal of MarketingCompetitive Marketing Behavior in Industrial Markets
59 Citations1994Venkatram Ramaswamy, Hubert Gatignon +1 more
Marketing LettersThe impact of risk and competition on choice of innovations
48 Citations1993Hubert Gatignon, Thomas S. Robertson
The Journal of High Technology Management ResearchThe effects of cultural differences on new technology championing behavior within firms
36 Citations1994Scotta A. Shane, Satchi Venkataraman +1 more
British Journal of ManagementResearch Notes on the Best British Companies: a Peer Evaluation of Britain's Leading Firms
16 Citations1992John Saunders, Michael Brown +1 more
Technological innovation and industry Emergence: The Case of Cochlear Implants
13 Citations2000Raghu Garud, Andrew H. Van de Ven
Recherche et Applications en Marketing (French Edition)Stratégies d'innovation dans les secteurs de haute-technologie Le piège du marché virtuel
11 Citations1993Jean-Marc Xuereb