Online Information Search Strategies: A Focus On Flights and Accommodations
Journal of Travel & Tourism MarketingPublished 3 September 2010
Soo Hyun Jun, Christine A. Vogt, Kelly J. MacKay
Citations56
SJR quartileQ1
SJR score2.30
SNIP2.13
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Abstract
ABSTRACT The problem of the research was to understand information search strategies that individuals utilized in online travel product purchases. Two products, flights and accommodations, were selected to examine each product's explanatory variables in online purchase behaviors. The results indicate online flight purchasers utilize direct information sources and focus on transactional attributes. Online accommodation purchasers utilize various types of sources; and they focus not only on transactional, but also informational and branding attributes. The study results support the constructive consumer choice processes theory and suggest some marketing tips for the airline and lodging industries.
Keywords
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