Website adoption and sales performance in Valais’ hospitality industry
TechnovationPublished 19 June 2009
Miriam Scaglione, Roland Schegg, Jamie Murphy
Citations72
SJR quartileQ1
SJR score3.31
SNIP3.15
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TL;DR
Analysis of 147 Valaisan hotels’ monthly revenue indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR—that was higher after adoption than before and hotels with no web presence showed a negative trend in revenues.
Abstract
An analysis of 147 Valaisan hotels’ monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator—Revenue per Available Room or RevPAR. That is, the RevPAR of hotels was higher after adoption than before and hotels with no web presence showed a negative trend in revenues. Furthermore, revenue growth rates were stronger for hotels with their own website than for hotels with a web presence via regional portals. These patterns suggest that Internet technologies have a positive impact on hotel performance, perhaps via improved marketing and distribution.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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