Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary
Journal of Consumer ResearchPublished 1 June 2004Open access
Brett Martin
Citations111
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary Get access Brett A. S. Martin Brett A. S. Martin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 136–149, https://doi.org/10.1086/383430 Published: 01 June 2004
Keywords
Social SciencesAgricultural and Biological SciencesBusiness, Management and Accounting
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