Adoption, motivation and success factors of social media for team collaboration in SMEs

This work analyzes the adoption and implementation, the motivation of team members and their benefit, and success factors of the utilization of social media for team collaboration, and a standardized case study structure is introduced.

Abstract

In team collaboration we deal with collaboration among team members that may either belong to the same enterprise (intra-enterprise collaboration) or among team members belonging to different companies (e.g., in research projects). Social media provide an efficient and accessible means of encouraging and supporting team members working together on shared objects, i.e., performing collaborative tasks within these teams. Due to ease of use and access, especially small or medium-sized enterprises (SMEs) may profit a lot from social media in team collaboration. Based on a number of case studies on the application of social media in SMEs, we analyze the adoption and implementation, the motivation of team members and their benefit, and success factors of the utilization of social media for team collaboration. To provide a set of case studies that allow for detailed comparison and in-depth analysis of multiple case studies, a standardized case study structure is introduced.