Tobacco Denormalization and Industry Beliefs Among Smokers from Four Countries
American Journal of Preventive MedicinePublished 25 July 2006
David Hammond, Geoffrey T. Fong, Mark P. Zanna, James F. Thrasher, Ron Borland
Citations252
SJR quartileQ1
SJR score2.08
SNIP1.50
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TL;DR
The findings indicate that few smokers perceive approval for their smoking, and most hold relatively antagonistic beliefs toward the tobacco industry, which may help to reduce tobacco use above and beyond more traditional communications that target social norms.
Abstract
Tobacco denormalization constructs were independently linked to cessation-related outcomes among adults from four countries. Tobacco-industry denormalization themes in mass media campaigns may help to reduce tobacco use above and beyond more traditional communications that target social norms.
Keywords
PsychologyMedicineArts and Humanities
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