E-tail atmospherics: A critique of the literature and model extension

This work extends Eroglu, Machleit, and Davis (2001) framework by introducing the concept of dual environments, integrating multidisciplinary research on virtual environments, and making conceptual and methodological suggestions for future e-tail atmospherics research.

Abstract

Physical stores provide the main context for studies on retail atmospherics. Because e-tail stores differ meaningfully from physical stores, e-tail atmospherics is a distinct research domain. Eroglu, Machleit, and Davis (2001) provide a framework for the study of e-tail atmospherics. We extend that framework by introducing the concept of dual environments, integrating multidisciplinary research on virtual environments, and making conceptual and methodological suggestions for future e-tail atmospherics research.