Music, Mood, and Marketing
Journal of MarketingPublished 1 October 1990
Gordon C. Bruner
Citations522
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
That music affects human beings in various ways has probably been presumed as long as people have played music. Many marketing practitioners already accept this notion, given that music is increasi...
Keywords
Social SciencesAgricultural and Biological SciencesBusiness, Management and Accounting
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