login

Consumer ethnocentrism in international services marketing

International Business ReviewPublished 1 April 1998
Ko de Ruyter, Marcel van Birgelen, Martin Wetzels
Citations200
SJR quartileQ1
SJR score2.10
SNIP2.03

Abstract

\n Contains fulltext :\n 148829.pdf (Publisher’s version ) (Closed access)\n

Keywords

Social SciencesBusiness, Management and Accounting