A model of graduates׳ satisfaction and loyalty in tourism higher education: The role of employability

Abstract

This study seeks to examine the role of employability in the process of satisfaction and loyalty formation towards higher education institutions (HEI), when considering tourism graduates. It explores how employability has been approached within HEIs and how graduates׳ satisfaction and loyalty have been assessed in higher education. A structural equation model, including the employability construct, is proposed and validated, and the results confirm that the HEIs׳ image is strongly influenced by employability. These results might represent a valuable source of information for HEIs in the process of finding the balance between the service provided and the needs of the stakeholders.