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Critical Service Encounters: The Employee's Viewpoint

Journal of MarketingPublished 1 October 1994
Mary Jo Bitner, Bernard H. Booms, Lois A. Mohr
Citations1,514
SJR quartileQ1
SJR score13.39
SNIP5.22

Abstract

In service settings, customer satisfaction is often influenced by the quality of the interpersonal interaction between the customer and the contact employee. Previous research has identified the so...

Keywords

Social SciencesBusiness, Management and Accounting