Strategy-Comprehensiveness Fit and Perfor Mance

Abstract

This paper attempts to establish the applicability of the Miles and Snow typology of strategic orientation to small, entrepreneurial organisations. It posits that congruence between strategic orientation and decision making comprehensiveness of the strategic planning process is a superior determinant of firm perfor Mance to planning alone. An empirical study in the Regional Airline industry was conducted to investigate this proposition. Results support the importance of the congruence construct in determining perfor Mance in small, entrepreneurial ventures.