Examining key determinants of mobile wallet adoption intention in Malaysia: an empirical study using the unified theory of acceptance and use of technology 2 model
International Journal of Modelling in Operations ManagementPublished 1 January 2014
Chor Yee Tang, Chin Chia Lai, Chin Wei Law, Mun Ching Liew, Vi Vian Phua
Citations36
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TL;DR
The findings showed that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, and habit were positively associated with the intention to use, whereas social influence and price value were the non-significant determinants affecting Gen Y’s behaviour intention to adopt the mobile wallet in Malaysia.
Abstract
Mobile technology has been shifting towards the integration of near field communication technology into the mobile wallet, which was considered as a substitute for the conventional wallet. However, the mobile wallet is not implemented in Malaysia yet. Premised on this, this research aimed to explore the determinants affecting Gen Y’s behaviour intention on mobile wallet adoption in Malaysia by adapting unified theory of acceptance and use of technology 2 as research model. 418 valid surveys were gathered via a self-administered and online survey. The data was then analysed by using multiple regression analysis. The findings showed that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, and habit were positively associated with the intention to use, whereas social influence and price value were the non-significant determinants affecting Gen Y’s behaviour intention to adopt the mobile wallet in Malaysia. This paper delivered a widespread comprehension and deeper understanding of Gen Y’s behaviour intention on the mobile wallet. Hence, mobile service providers and other business operating in Malaysia need to be alert to the acceptance of this new alternative payment method.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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