A New Approach to Stadium Experience: The Dynamics of the Sensoryscape, Social Interaction, and Sense of Home

Abstract

The purpose of this study was to develop a reliable, valid instrument of the sensory experiences of sport attendees. The initial scale development study ( N = 263) identified 22-items to represent five dimensions of the sensoryscape. The Sensoryscape scale was confirmed as a reliable scale using CFA. SEM was used in a study of scale validity. The sensoryscape, social interaction, and sense of home each had a positive, direct impact on fans’ satisfaction for both major ( N = 259) and minor ( N = 218) league venues. Satisfaction with the stadium experience, in turn, had a positive, direct impact on intention to revisit. Similar models were confirmed for both contexts; however the magnitude of effects varied. Implications for sport marketing practice and future research are discussed.