The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
Journal of Consumer ResearchPublished 1 September 1986
Scott MacKenzie
Citations292
SJR quartileQ1
SJR score8.56
SNIP3.32
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Journal Article The Role of Attention in Mediating the Effect of Advertising on Attribute Importance Get access Scott B. Mackenzie Scott B. Mackenzie Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 2, September 1986, Pages 174–195, https://doi.org/10.1086/209059 Published: 01 September 1986 Article history Received: 01 May 1985 Revision received: 01 May 1986 Published: 01 September 1986
Keywords
PsychologyDecision SciencesBusiness, Management and Accounting
McGraw-Hill Book CompanyStatistical principles in experimental design.
26,927 Citations1962B. J. WINER
Judgment under Uncertainty: Heuristics and Biases
23,088 Citations1975Amos Tversky, Daniel Kahneman
Psychological BulletinSignificance tests and goodness of fit in the analysis of covariance structures.
18,289 Citations1980Peter M. Bentler, Douglas G. Bonett
Journal of Personality and Social PsychologyAttitudinal effects of mere exposure.
6,649 Citations1968Robert B. Zajonc
Journal of Personality and Social PsychologyAttention and weight in person perception: The impact of negative and extreme behavior.
1,491 Citations1980Susan T. Fiske
Journal of Consumer ResearchEffects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
1,351 Citations1980James R. Bettman, C. Whan Park
Elsevier eBooksCognitive Learning, Cognitive Response to Persuasion, and Attitude Change
974 Citations1968Anthony G. Greenwald
Advances in experimental social psychologySelf-Generated Attitude Change
648 Citations1978Abraham Tesser
Journal of Marketing ResearchIssues in Marketing's use of Multi-Attribute Attitude Models
617 Citations1973William L. Wilkie, Edgar A. Pessemier
Journal of Applied Social PsychologyThe Differential Impact of Abstract vs. Concrete Information on Decisions<sup>1</sup>
532 Citations1977Eugene Borgida, Richard E. Nisbett
Journal of Consumer ResearchThe Persuasive Effect of Source Credibility: Tests of Cognitive Response
524 Citations1978Brian Sternthal, Ruby Roy Dholakia +1 more
Journal of Consumer ResearchOn the Meaning of within-Factor Correlated Measurement Errors
519 Citations1984David W. Gerbing, James C. Anderson
Journal of Marketing ResearchThe Cognitive Processes Mediating Acceptance of Advertising
396 Citations1973Peter L. Wright
Management ScienceAn Experimental Comparison of Different Approaches to Determining Weights in Additive Utility Models
383 Citations1982Paul J. H. Schoemaker, C. Carter Waid
Journal of Marketing ResearchPrepurchase Information Seeking for New Cars and Major Household Appliances
360 Citations1972Joseph W. Newman, Richard Staelin
Journal of MarketingDeterminant Buying Attitudes: Meaning and Measurement
336 Citations1968James H. Myers, Mark Alpert
Journal of Marketing ResearchDetecting and Explaining Vividness Effects in Attitudinal Judgments
313 Citations1984Jolita Kisielius, Brian Sternthal
Journal of Verbal Learning and Verbal BehaviorEffects of concomitant verbal recall on order effects in personality impression formation
308 Citations1963Norman H. Anderson, Stephen Hubert
Journal of Personality and Social PsychologyInsensitivity to sample bias: Generalizing from atypical cases.
301 Citations1980Ruth Hamill, Timothy D. Wilson +1 more
Journal of Consumer ResearchChanging Brand Attitudes Through Modification of Cognitive Structure
301 Citations1975Richard J. Lutz
Journal of Marketing ResearchIdentification of Determinant Attributes: A Comparison of Methods
300 Citations1971Mark Alpert
This article distinguishes determinant attributes from nondeterminant ones and presents a cross-validation method for testing alternative approaches to identifying these key attributes.
Journal of Consumer ResearchMessage-Evoked Thoughts: Persuasion Research Using Thought Verbalizations
268 Citations1980Peter Wright
Journal of Consumer ResearchA Taxonomy of Prepurchase Information Gathering Patterns
266 Citations1974John D. Claxton, Joseph N. Fry +1 more
Journal of Personality and Social PsychologyJudgmental biases resulting from differing availabilities of arguments.
262 Citations1980Robert M. Reyes, William C. Thompson +1 more
Journal of Consumer ResearchThe Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance
174 Citations1982George E. Belch
Journal of Personality and Social PsychologySome effects of time and thought on attitude polarization.
167 Citations1975Abraham Tesser, Mary Charles Conlee
Journal of Marketing ResearchAn Investigation of Situational Variation in Brand Choice Behavior and Attitude
143 Citations1979Kenneth E. Miller, James L. Ginter
Journal of Marketing ResearchThe Effectiveness of Industrial Print Advertisements across Product Categories
141 Citations1980Dominique M. Hanssens, Barton A. Weitz
Journal of Experimental Social PsychologyDrive and predisposition as factors in the attitudinal effects of mere exposure
129 Citations1972Philip Brickman, Joel Redfield +2 more
Journal of Consumer ResearchAdvertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations
125 Citations1983Meryl P. Gardner
Journal of Consumer ResearchDesign of Subscription Programs for a Performing Arts Series
117 Citations1981Imran S. Currim, Charles B. Weinberg +1 more
Conjoint analysis is used to determine the impact of factors such as renown of performers, seating priority, season discount, and driving time on the demand for subscription series to performing arts events.
Journal of Consumer ResearchProduct Class Advertising Effects on First-Time Buyers' Decision Strategies
115 Citations1980Peter Wright, Peter D. Rip
Journal of Marketing ResearchPerceived Instrumentality and Value Importance as Determinants of Attitudes
101 Citations1972Jagdish N. Sheth, W. Wayne Talarzyk
Journal of Experimental Social PsychologyThe effects of picture content and exposure frequency on evaluations of negroes and whites
95 Citations1971Daniel Perlman, Stuart Oskamp
Journal of Marketing ResearchThe Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude
91 Citations1973Neil E. Beckwith, Donald R. Lehmann
SociometrySome Effects of Salience and Time Upon Interpersonal Hostility and Attraction During Social Isolation
90 Citations1973Orin W. Sadler, Abraham Tesser
Journal of Marketing ResearchAdvertisement Complexity and Looking Time
80 Citations1972Bruce J. Morrison, Marvin J. Dainoff
Journal of Marketing ResearchAttribute Importance: Contrasting Measurements
80 Citations1979Roger M. Heeler, Chike Okechuku +1 more
Three methods of obtaining attribute importance—conjoint measurement, self (questionnaire) report, and information display board—are compared and found to yield contrasting results.
Journal of Research in PersonalitySome attitudinal and cognitive consequences of thought
43 Citations1977Abraham Tesser, Claudia L. Cowan
Journal of Marketing ResearchA Quantitative Approach to Magazine Advertisement Format Selection
41 Citations1968Daniel S. Diamond
The Journal of Social PsychologyThe Strength, Relevance, and Source of Beliefs about an Object in Fishbein's Attitude Theory
37 Citations1968J. Richard Hackman, Lynn R. Anderson
Journal of Experimental Child PsychologyPreschool children's ratings of familiarized and nonfamiliarized visual stimuli
35 Citations1969Gordon N. Cantor, Sunnan K. Kubose
Two experiments are described in which preschool-aged Ss first observed repeated projections of six stimuli in a familiarization phase and then rated these and six previously unseen stimulus in a test phase, showing a significant preference for the nonfamiliarized over the familiarized stimuli.
Journal of Experimental Child PsychologyChildren's rating responses as related to amount and recency of stimulus familiarization and stimulus complexity
21 Citations1972James R. Siebold
Personality and Social Psychology BulletinDistraction
16 Citations1980H. Bruce Lammers, Lee A. Becker