How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Journal of Business ResearchPublished 21 November 2013
Pierre Desmet
Citations26
SJR quartileQ1
SJR score3.50
SNIP3.35
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
International audience
Keywords
Business, Management and Accounting
Journal of MarketingConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
12,701 Citations1988Valarie A. Zeithaml
Journal of the Academy of Marketing ScienceCustomer Loyalty: Toward an Integrated Conceptual Framework
6,586 Citations1994Anthony Steven Dick, Kunal Basu
Journal of MarketingThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
6,497 Citations2001Arjun Chaudhuri, Morris B. Holbrook
Journal of Marketing ResearchEffects of Price, Brand, and Store Information on Buyers' Product Evaluations
4,683 Citations1991William B. Dodds, Kent B. Monroe +1 more
Journal of MarketingNo Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
2,082 Citations2000Amna Kirmani, Akshay R. Rao
Journal of Marketing ResearchThe Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
1,462 Citations1989Akshay R. Rao, Kent B. Monroe
Journal of RetailingThe effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions
1,387 Citations1998Dhruv Grewal, R. Krishnan +2 more
Marketing ScienceMental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор
1,259 Citations1985Richard H. Thaler
Journal of MarketingMarketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality
1,083 Citations1994Niraj Dawar, Philip M. Parker
Journal of Consumer ResearchA Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
999 Citations1993William Boulding, Amna Kirmani
Journal of MarketingExtrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality
922 Citations1994Paul Richardson, Alan Dick +1 more
Journal of Marketing ResearchBuilding Store Loyalty through Store Brands
678 Citations2000Marcel Corstjens, Rajiv Lal
Marketing SciencePrice-Induced Patterns of Competition
675 Citations1989Robert C. Blattberg, Kenneth J. Wisniewski
Journal of Consumer ResearchWarranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions
589 Citations1982Terence A. Shimp, William O. Bearden
Journal of Consumer ResearchThe Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
539 Citations2005Anthony D. Miyazaki, Dhruv Grewal +1 more
Marketing ScienceSignaling Quality with a Money-Back Guarantee: The Role of Transaction Costs
456 Citations1995Sridhar Moorthy, Kannan Srinivasan
Journal of Consumer ResearchThe Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
441 Citations1990Marvin E. Goldberg, Jon Hartwick
Journal of Consumer PsychologyEffect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework
432 Citations2001Devavrat Purohit, Joydeep Srivastava
Journal of Retailing and Consumer ServicesStore brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions
402 Citations2002Colleen Collins‐Dodd, Tara Lindley
Journal of Retailing and Consumer ServicesDoes attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study
381 Citations2006Subir Bandyopadhyay, Michael E. Martell
Computer-Assisted Research Design and Analysis
371 Citations2000Barbara G. Tabachnick, Linda S. Fidell
Presentation of both the traditional and multiple regression approaches to the basic model in Chapters 4-11 using the same example provides students with an alternative approach to ANOVA that offers much greater flexibility in understanding and analyzing a data set.
Journal of RetailingMoney back guarantees in retailing: matching products to consumer tastes
362 Citations1995Sarah Davis
Journal of Consumer MarketingConsumer perceptions of store brands versus national brands
273 Citations2005Kristof De Wulf, Gaby Odekerken‐Schröder +2 more
Journal of Product & Brand ManagementThe influence of store aesthetics on evaluation of private label brands
175 Citations1996Paul Richardson, Arun K. Jain +1 more
Journal of Product & Brand ManagementHow consumers evaluate store brands
173 Citations1996Alan Dick, Arun K. Jain +1 more
Marketing ScienceAsymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations
171 Citations1999Raj Sethuraman, V. Srinivasan +1 more
Marketing ScienceInformation Provision in a Vertically Differentiated Competitive Marketplace
168 Citations2009Dmitri Kuksov, Yuanfang Lin
This paper examines the interaction of information provision, product quality, and pricing decisions by competitive firms to explore the following question: in a competitive market where consumers face uncertainty about product quality and/or their preference for quality, which firms---those that sell higher-or lower-quality products---have the higher incentive to provide what type of information.
Canadian Journal of Economics/Revue canadienne d économiqueWarranties as a Signal of Quality
142 Citations1989Esther Gal‐Or
Journal of Business ResearchDemonstrations and money-back guarantees: market mechanisms to reduce uncertainty
139 Citations2001Amir Heiman, Bruce McWilliams +1 more
Journal of Consumer PsychologyConsumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image
113 Citations2002Abhijit Biswas, Chris Pullig +2 more
Journal of RetailingValuation and management of money-back guarantee options
89 Citations2002Amir Heiman, Bruce McWilliams +2 more
Journal of RetailingConsumer perceptions of refund depth and competitive scope in price-matching guarantees: effects on store patronage
89 Citations2003Monika Kukar‐Kinney, Rockney G. Walters
Journal of Economic PsychologyThe joint effects of brands and warranties in signaling new product quality
84 Citations2002Lydia J. Price, Niraj Dawar
It is argued that joint signaling effects of brands and warranties depend on the information content inherent in each signal as well as the relative credibility of each in conveying that information.
Journal of Business ResearchThe universality of the signal theory for products and services
67 Citations2001Sunil Erevelles, Abhik Roy +1 more
Journal of the Academy of Marketing ScienceLow price signal default: an empirical investigation of its consequences
52 Citations2007Sujay Dutta, Abhijit Biswas +1 more
Journal of Economic PsychologyThe different effect of primary and secondary product attributes on customer satisfaction
44 Citations2005Inge Brechan
Journal of Business ResearchThe role of price-matching characteristics in influencing store loyalty
43 Citations2005Monika Kukar‐Kinney