Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
Journal of Business ResearchPublished 23 May 2015
Karine Raïes, Hans Mühlbacher, Marie-Laure Gavard-Perret
Citations112
SJR quartileQ1
SJR score3.50
SNIP3.35
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Social SciencesBusiness, Management and Accounting
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