Which Hotel attributes Matter? A review of previous and a framework for future research
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Abstract
A lot of effort has been made in the last decades to reveal, which hotel attributes guest care about. Due to the high costs that are typically involved with investments in the hotel industry, it makes a lot of sense to study, which product components the travellers appreciate. This study reveals that hotel attribute research turns out to be a wide and extremely heterogeneous field of research. The authors review empirical studies investigating the importance of hotel attributes, provide attribute rankings and suggest a framework for past and future research projects in the field, based on the dimensions “focus of research”, ”risk versus utility” and “trade-off versus no trade-off questioning situation”.
