The four incremental steps toward advanced mobile service adoption
Communications of the ACMPublished 1 June 2007
Ioanna Constantiou, Jan Damsgaard, Lars Knutsen
Citations101
SJR quartileQ1
SJR score1.15
SNIP3.34
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TL;DR
Exploring mobile device user adoption patterns and market segmentation finds that mobile device users are more likely to adopt a smartphone than a tablet in the coming years.
Abstract
Exploring mobile device user adoption patterns and market segmentation.
Keywords
Decision SciencesBusiness, Management and Accounting
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