Exploring perceptions and use of mobile services: user differences in an advancing market
International Journal of Mobile CommunicationsPublished 1 January 2006
Ioanna Constantiou, Jan Damsgaard, Lars Knutsen
Citations103
SJR quartileQ4
SJR score0.13
SNIP0.00
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TL;DR
Danish users' perceptions on a set of attributes similar to those utilised in an empirical research conducted during 2001 are investigated, in what is expected to constitute a more mature market for m-services.
Abstract
This paper reports results on the evolution of m-services' market in a Western European context. We investigate Danish users' perceptions on a set of attributes similar to those utilised in an empirical research conducted during 2001, in what we expect to constitute a more mature market for m-services. Our objective is twofold: to confirm or reject the impact of the set attributes on consumer behaviour, and to highlight differences, which are bound to market evolution, between 'basic' and 'advanced' users. The results provide indications of an evolutionary path of strategic importance for firms with a competitive stake in advanced m-service's use.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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