Reference Group Influence on Product and Brand Purchase Decisions
Journal of Consumer ResearchPublished 1 September 1982
William O. Bearden, Michael J. Etzel
Citations1,913
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Consumer perceptions of reference group influence on product and brand decisions were examined using 645 members of a consumer panel and 151 respondents in a followup study. Differences for 16 products in informational, value expressive, and utilitarian influence were investigated in a nested repeated measures design. The results support hypothesized differences in reference group influence between publicly and privately consumed products and luxuries and necessities.
Keywords
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