Consumer Behavior and Psychological Reactance
Journal of Consumer ResearchPublished 1 March 1980
Mona A. Clee, Robert A. Wicklund
Citations624
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
A theory about psychological freedom is reviewed in terms of its broad applicability to consumer behavior. Promotional influence, manipulative advertisements, product unavailability, and government regulations are all cast as potentially freedom-threatening events, and a theory of psychological reactance details the consumer's reply to reductions in freedom.
Keywords
Social SciencesNeuroscienceBusiness, Management and Accounting
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