An Evaluation of Journals Used in Doctoral Marketing Programs

Abstract

Studies that rank the relative quality of scholarly marketing journals have relied primarily on expert opinion surveys and citation analyses. The authors use a new approach that combines elements of these two alternatives and compile a database of 6,294 citations (representing 3,423 different articles) from 109 syllabi obtained from a broad sampling of AACSB-International-accredited schools with marketing doctoral programs. The five most citedjournals (Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, andJournal of the Academy of Marketing Science) account for 66.5 percent of citations in the syllabi. Rankings of journals other than the top five vary markedly from previous journal quality studies. Few articles are cited in common across programs, and the authors find considerable variation even within individual seminar types. The findings provide a new basis for assessing the quality of journals and provide new insights about the content of doctoral programs.