Understanding relationship quality and online purchase intention in e-tourism: A qualitative application
Quality & QuantityPublished 22 November 2007
Chou‐Kang Chiu
Citations54
SJR quartileQ1
SJR score0.87
SNIP1.85
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Abstract
Tourism, Online purchase intention, Relationship quality, Perceived ease of purchasing, Perceived usefulness,
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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