login

Understanding relationship quality and online purchase intention in e-tourism: A qualitative application

Quality & QuantityPublished 22 November 2007
Chou‐Kang Chiu
Citations54
SJR quartileQ1
SJR score0.87
SNIP1.85

Abstract

Tourism, Online purchase intention, Relationship quality, Perceived ease of purchasing, Perceived usefulness,

Keywords

Social SciencesDecision SciencesBusiness, Management and Accounting