Consumer behaviour in the mobile telecommunications’ market: The individual’s adoption decision of innovative services
Telematics and InformaticsPublished 2 December 2008
Ioanna Constantiou
Citations50
SJR quartileQ1
SJR score2.13
SNIP2.78
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
A theoretical framework for the analysis of the adoption decision of innovative mobile services such as mobile TV is proposed, which illustrates the manner in which referencing and reasoning influence the individual's decision to adopt innovative services in the mobile telecommunications market.
Abstract
Research in the adoption of innovative services in mobile communications markets has not offered a comprehensive explanation of how the individual makes a choice. This article proposes a theoretical framework for the analysis of the adoption decision of innovative mobile services such as mobile TV. The decision to adopt the service can be viewed as a choice based on two cognitive processes of reasoning and referencing, as postulated in behavioural decision making. The framework has both theoretical and practical value. From a theoretical perspective, it illustrates the manner in which referencing and reasoning influence the individual’s decision to adopt innovative services in the mobile telecommunications market. From a practical perspective the framework offers a market analysis tool which can generate useful insights for the vendors.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
EconometricaProspect Theory: An Analysis of Decision under Risk
47,019 Citations1979Daniel Kahneman, Amos Tversky
MIS QuarterlyUser Acceptance of Information Technology: Toward A Unified View1
42,458 Citations2003Venkatesh, Michael G. Morris +2 more
TAUT provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions targeted at populations of users that may be less inclined to adopt and use new systems.
Cambridge University Press eBooksProspect theory: An analysis of decision under risk
33,002 Citations1988Daniel Kahneman, Amos Tversky
DSpace@MIT (Massachusetts Institute of Technology)A technology acceptance model for empirically testing new end-user information systems : theory and results
6,211 Citations1985Fred D. Davis
Journal of Risk and UncertaintyStatus quo bias in decision making
5,866 Citations1988William Samuelson, Richard Zeckhauser
Journal of Economic Behavior & OrganizationToward a positive theory of consumer choice
5,504 Citations1980Richard H. Thaler
World Scientific handbook in financial economic seriesChoices, Values, and Frames
5,406 Citations2013Daniel Kahneman, Amos Tversky
The Journal of Economic PerspectivesAnomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias
5,002 Citations1991Daniel Kahneman, Jack L. Knetsch +1 more
Cambridge University Press eBooksRATIONAL CHOICE AND THE FRAMING OF DECISIONS
3,771 Citations1988Amos Tversky, Daniel Kahneman
Journal of Consumer ResearchConstructive Consumer Choice Processes
2,768 Citations1998James R. Bettman, Mary Frances Luce +1 more
Information & ManagementWhat drives mobile commerce?
2,254 Citations2004Jen‐Her Wu, Shu-Ching Wang
This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance.
Decision Support SystemsValue-based Adoption of Mobile Internet: An empirical investigation
2,019 Citations2005Hee‐Woong Kim, Hock Chuan Chan +1 more
The findings demonstrate that consumers' perception of the value of M-Internet is a principal determinant of adoption intention, and the other beliefs are mediated through perceived value.
Journal of Consumer ResearchChoice Based on Reasons: The Case of Attraction and Compromise Effects
1,832 Citations1989Itamar Simonson
Psychological ReviewContingent weighting in judgment and choice.
1,565 Citations1988Amos Tversky, Shmuel Sattath +1 more
The Journal of Strategic Information SystemsPersonal innovativeness, social influences and adoption of wireless Internet services via mobile technology
1,421 Citations2005June Lu, James Yao +1 more
Structural equation analysis reveals strong causal relationships between the social influences, personal innovativeness and the perceptual beliefs—usefulness and ease of use, which in turn impact adoption intentions.
Journal of Marketing ResearchChoice in Context: Tradeoff Contrast and Extremeness Aversion
1,401 Citations1992Itamar Simonson, Amos Tversky
Marketing ScienceMental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор
1,259 Citations1985Richard H. Thaler
Journal of Consumer ResearchA Reference Price Model of Brand Choice for Frequently Purchased Products
948 Citations1986Russell S. Winer
Marketing ScienceEmpirical Generalizations from Reference Price Research
796 Citations1995Gurumurthy Kalyanaram, Russell S. Winer
Cambridge University Press eBooksThe Construction of Preference
792 Citations2006Sarah Lichtenstein, Sarah Lichtenstein +27 more
Psychological BulletinPreference reversals between joint and separate evaluations of options: A review and theoretical analysis.
779 Citations1999Chrisopher K. Hsee, George Loewenstein +2 more
Journal of Consumer ResearchMental Budgeting and Consumer Decisions
745 Citations1996Chip Heath, Jack B. Soll
Telematics and InformaticsExploring factors affecting the adoption of mobile commerce in Singapore
647 Citations2005Kenneth C. C. Yang
Empirical data from regression analyses reflect consumer perceived usefulness (PU) influence attitude toward using (AT) M-commerce, and validates the robustness of TAM to study emerging technologies outside the U.S. context.
Electronic Commerce Research and ApplicationsCritical factors of WAP services adoption: an empirical study
528 Citations2003Shin-Yuan Hung, Cheng‐Yuan Ku +1 more
The results indicate that the critical factors influencing the adoption of WAP services include connection speed, service costs, user satisfaction, personal innovativeness, ease of use, peer influence, and facilitating conditions.
Communications of the ACMUnderstanding mobile handheld device use and adoption
510 Citations2003Suprateek Sarker, John D. Wells
Without device adoption, there is no mobile commerce, according to the World Bank.
Journal of Consumer ResearchA Comparative Analysis of Reference Price Models
482 Citations1997Richard A. Briesch, Lakshman Krishnamurthi +2 more
AIS Electronic Library (AISeL) (Association for Information Systems)VALUE CREATION IN MOBILE COMMERCE: FINDINGS FROM A CONSUMER SURVEY
456 Citations2002Bill Anckar, Davide D'Incau
An analytical framework is proposed that can be used to assess whether, and in what ways, specific mobile services are likely to offer value for wireless Internet users, and whether consumers recognize the value proposition of these applications.
Marketing ScienceExperimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice
262 Citations1994Itamar Simonson, Ziv Carmon +1 more
Journal of Consumer ResearchReference Price and Price Perceptions: A Comparison of Alternative Models
245 Citations2001Ronald W. Niedrich, Subhash Sharma +1 more
Journal of Marketing ManagementCustomer Confusion: The Mobile Phone Market
237 Citations2000Peter W. Turnbull, Sheena Leek +1 more
Marketing LettersAdvances in Research on Mental Accounting and Reason-Based Choice
127 Citations1999Ran Kivetz
Can small be beautiful?
112 Citations2005Hendrik Knoche, John D. McCarthy +1 more
The results show that acceptability is significantly lower for images smaller than 168x126, regardless of content type, and participants are more likely to rate image quality as unacceptable when the audio quality is high.
International Journal of Mobile CommunicationsExploring perceptions and use of mobile services: user differences in an advancing market
103 Citations2006Ioanna Constantiou, Jan Damsgaard +1 more
Danish users' perceptions on a set of attributes similar to those utilised in an empirical research conducted during 2001 are investigated, in what is expected to constitute a more mature market for m-services.
Communications of the ACMThe four incremental steps toward advanced mobile service adoption
101 Citations2007Ioanna Constantiou, Jan Damsgaard +1 more
Exploring mobile device user adoption patterns and market segmentation finds that mobile device users are more likely to adopt a smartphone than a tablet in the coming years.
European Journal of Information SystemsExploring the influence of reference situations and reference pricing on mobile service user behaviour
70 Citations2006Jennifer Blechar, Ioanna Constantiou +1 more
It is suggested that users cognitive referencing is an influential factor that must be considered when exploring their usage behaviour in the mobile services market.
Design requirements for mobile TV
69 Citations2005Hendrik Knoche, John D. McCarthy
The design requirements for a future Mobile TV interface are outlined and the design is implemented on an iPAQ and evaluated with end-users in a field trial, suggesting that use of the interface is intuitive and successful in giving a TV-like experience.
AIS Electronic Library (AISeL) (Association for Information Systems)EFFECTS OF MULTIMEDIA ON MOBILE CONSUMER BEHAVIOR: AN EMPIRICAL STUDY OF LOCATION-AWARE ADVERTISING
56 Citations2003Lih‐Bin Oh, Heng Xu
Results show that multimedia location-aware advertising messages lead to more favorable attitudes and increase the intention to reuse the mobile advertising service, and evidence also suggests that multimedia has a significant impact on purchase behavior.
Mobile TV - To Live or Die by Content
53 Citations2007Christer Carlsson, Pirkko Walden
From the Web to the Wireless Web: Technology Readiness and Usability
43 Citations2005Andrew Massey, Vijay Khatri +1 more
It is proposed that TR - the propensity of consumers to embrace and use new technologies - may provide explanations of consumer needs and desires as related to usability in the m-commerce experience.
London School of Economics and Political Science Research Online (London School of Economics and Political Science)This box was made for walking: how will mobile television transform viewers' experience and change advertising?
36 Citations2006Shani Orgad
Multimedia Tools and ApplicationsHow low can you go? The effect of low resolutions on shot types in mobile TV
34 Citations2007Hendrik Knoche, John D. McCarthy +1 more
The results suggest that for a young audience extreme long shots may be used with no detrimental effect for resolutions of 240 × 180 and higher and the effectiveness of cropping schemes that zoom in on part of the content for low target resolutions should be assessed.
Telecommunications PolicyEconomic factors and diffusion of IP telephony: Empirical evidence from an advanced market
27 Citations2007Ioanna Constantiou, Karlheinz Kautz
Electronic Government an International JournalUnderstanding behavioural patterns of advanced mobile service users
23 Citations2005Jennifer Blechar, Ioanna Constantiou +1 more
Insight from the behavioural economics research domain is brought to investigate the mental processing of consumers during the trial of new advanced mobile services to suggest pricing of services and consumers references to already established service delivery platforms can be important elements influencing consumers' behaviours.
International Journal of Social and Humanistic ComputingConsumer behaviour and Advanced Mobile Data Services: opening the 'black box' of the individual's choice process
7 Citations2008Ioanna Constantiou
This paper proposes a theoretical framework addressing the individual's choice of Advanced Mobile Data Services (AMDS), and offers a market analysis tool, which can generate useful insights for AMDS vendors.