Antecedents of airline passenger loyalty: Low-cost versus traditional airlines

Abstract

This study identifies the antecedents of airline user loyalty. A survey is administered to users of three airlines operating Barcelona-London flights. The results show that the principal antecedent of conative loyalty is affective loyalty. The main antecedents of affective loyalty are satisfaction and trust, the latter being revealed as a key variable for guaranteeing the success of relationships between the airline and its users, and also for understanding long term purchasing behavior. © 2010 Elsevier Ltd.